Of the thousands of websites available on the Internet, there are a select few that make users want to come back again and again. Such user-friendly sites are picked up by search engines and hence, they are always ranked high. So, how do you go about designing a user-friendly site? Here are some useful tips. Read More
Local marketing is important for any small business. Even if your business is mainly web based you may find that local marketing is still beneficial. Here are some tips to help you build your local marketing campaign:
Build your reputation. Nothing ensures local marketing success more than positive word of mouth. Build a positive business reputation by going a little beyond what is expected and providing excellent customer service. Read More
Before the television was invented, most products on grocery stores were generic products. You had "soap" and "toothpaste" and "cooking oil."
Once the television was invented, advertisers were slow to jump on board. Radio advertising worked for some brands, but not for others. A few pioneering advertisers decided to try running commercials on television.
These commercials exploded the success of their brands. Brands promoted on television quickly became household names and outsold all their competitors. Ever since, television advertising has been a fierce battleground for marketers of all sorts.
Video is one of the most powerful mediums you could tap into as a marketer. The invention of the internet and cheap electronics has made video marketing available to everyone, not just Fortune 500 companies.
How can you use video to convey your personality? How can you use it to build warmth?
Success in business is part determination and part hard work. You have gained the skills needed to conduct your business but no one will benefit from it if they donít know that you exist. Be determined to inform the world about what you do. Keep reading to find out some of the ways that you can market your work at home business.
Have you ever seen a video, read a sales letter or seen a public speaker and thought to yourself: "That guy understands my problems?" Conversely, have you ever seen a video, person or website and thought to yourself: "This guy just doesn't get it." Read More
As a business owner you already know that you wear many hats. You’re the accountant and sales person. You’re the marketing manager and the leader of product development. You’re in charge of distribution, customer service and brand management. The list could go on and on. Read More
Social media is a fantastic tool to help start conversations with prospects and customers. However, if those customers donít transition to your website then you may not be reaching your sales and marketing goals. A few tweaks to your social media strategy may help you gain the traffic you desire. Read More
How do you go about sending email or marketing yourself online without crossing into the "SPAMmer" category? First and foremost, KNOW WHO YOU ARE SENDING YOUR EMAIL TO. You don't have to be familiar with each recipient personally, but you'd better know whether or not they really want to hear what you have to offer. Always keep that in mind when sending an email to anyone, especially if it's an email meant to market your product or service. Read More
Are you a small business owner looking for new markets for your product or service? Read More
- 4 Tips for Building a User-Friendly Website
- Local Marketing Tips
- Using Video to Convey Personality and Warmth
- Marketing Your Work at Home Business
- How to Talk So Your Customers Feel That You Understand Them
- Should You Hire a Marketing Consultant or Go for It on Your Own?
- Using Social Media to Drive Traffic to Your Website
- Email Marketing Without Spamming
- Using the Chamber of Commerce to Market Your Business
- 5 WAYS YOUR SMALL BUSINESS WEBSITE COULD BE LOSING YOU MONEY