4 Tips for Building a User-Friendly Website

Monday, March 13, 2017

Of the thousands of websites available on the Internet, there are a select few that make users want to come back again and again. Such user-friendly sites are picked up by search engines and hence, they are always ranked high. So, how do you go about designing a user-friendly site? Here are some useful tips. Read More

Local Marketing Tips

Wednesday, November 02, 2016

Local marketing is important for any small business. Even if your business is mainly web based you may find that local marketing is still beneficial. Here are some tips to help you build your local marketing campaign:

Build your reputation. Nothing ensures local marketing success more than positive word of mouth. Build a positive business reputation by going a little beyond what is expected and providing excellent customer service.  Read More

Using Video to Convey Personality and Warmth

Saturday, May 28, 2016

Before the television was invented, most products on grocery stores were generic products. You had "soap" and "toothpaste" and "cooking oil."

Once the television was invented, advertisers were slow to jump on board. Radio advertising worked for some brands, but not for others. A few pioneering advertisers decided to try running commercials on television.
These commercials exploded the success of their brands. Brands promoted on television quickly became household names and outsold all their competitors. Ever since, television advertising has been a fierce battleground for marketers of all sorts.

Video is one of the most powerful mediums you could tap into as a marketer. The invention of the internet and cheap electronics has made video marketing available to everyone, not just Fortune 500 companies.

How can you use video to convey your personality? How can you use it to build warmth?
 Read More

Marketing Your Work at Home Business

Thursday, May 19, 2016

Success in business is part determination and part hard work. You have gained the skills needed to conduct your business but no one will benefit from it if they donít know that you exist. Be determined to inform the world about what you do. Keep reading to find out some of the ways that you can market your work at home business.
 Read More

How to Talk So Your Customers Feel That You Understand Them

Tuesday, March 29, 2016

Have you ever seen a video, read a sales letter or seen a public speaker and thought to yourself: "That guy understands my problems?" Conversely, have you ever seen a video, person or website and thought to yourself: "This guy just doesn't get it." Read More

Should You Hire a Marketing Consultant or Go for It on Your Own?

Saturday, March 19, 2016

As a business owner you already know that you wear many hats. You’re the accountant and sales person. You’re the marketing manager and the leader of product development. You’re in charge of distribution, customer service and brand management. The list could go on and on. Read More

Using Social Media to Drive Traffic to Your Website

Friday, March 11, 2016

Social media is a fantastic tool to help start conversations with prospects and customers. However, if those customers donít transition to your website then you may not be reaching your sales and marketing goals. A few tweaks to your social media strategy may help you gain the traffic you desire. Read More

Email Marketing Without Spamming

Saturday, February 13, 2016

How do you go about sending email or marketing yourself online without crossing into the "SPAMmer" category?  First and foremost, KNOW WHO YOU ARE SENDING YOUR EMAIL TO.  You don't have to be familiar with each recipient personally, but you'd better know whether or not they really want to hear what you have to offer.  Always keep that in mind when sending an email to anyone, especially if it's an email meant to market your product or service.  Read More

Using the Chamber of Commerce to Market Your Business

Tuesday, February 02, 2016

Are you a small business owner looking for new markets for your product or service?  Read More


Sunday, January 24, 2016

The web is an amazing place to reach customers, especially for small business websites. With a variety of innovative designs, creative ways to market and the abundance of social media- a small business doesn’t have to be an underdog. Many small business owners however make these key mistakes that end up losing them more money than they put in: Read More

Pinnacle Web Solutions is a website development and marketing studio located in North Carolina, USA. We provide full-service website development and online marketing solutions for small to medium-sized businesses. We love what we do and we know that you will too!

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